The Complete Guide to the Best Website Builders for Your Small Business - H2H Digital Marketing

The Complete Guide to the Best Website Builders for Your Small Business

Introduction: What is a website builder, and why do you need one?

A website builder is an application or tool that enables you to create and build websites without modifying any code. Users can complete all of their tasks without the assistance of a designer or developer. With the uniquely engineered drag-and-drop website builder application, you can easily choose from a variety of templates and personalize them to represent your brand’s ideology.

Small business websites can use a website builder to facilitate the website creation process and save time. You can build your own custom website in no time by selecting from a library of pre-formatted and eye-catching templates and tailoring them with the brand’s content, images, and videos.

In today’s digital world, small business websites will be required to drive business. Without a website, you lose a lot, if not most, of your potential customers because they can’t learn anything about you or your company’s offerings. If nothing else, a website will demonstrate to your target audience that you exist.

Website builders are available in both online and offline formats, with the main distinction being the availability of internet access. An online website builder does not involve any software downloads and appears to work completely within your web browser.

Offline builders, on the other hand, work as downloadable software programs that accommodate your documents on your computer until you’re ready to publish them to your web server. You can work on your site offline with this option, but it will require a little additional technical expertise. You’ll also require a web hosting plan, which you’ll have to purchase separately.

It makes no difference whether small business websites or large corporate websites. The best part is that designing a website or an online marketplace for the business has never been convenient, and it doesn’t have to be highly-priced. If your company does not yet have a website, you should continue reading. In this article, we’ll go over why you need a website and how you can quickly and easily create one for your company.

What are the Top 5 Best Website Builders for Your Small Business?

Websites aid in attracting more customers. Before making a purchase, it is common practice to conduct online research on the brand. Customers research the brand online even if they intend to visit the physical location. Businesses can expand their customer base from local to global levels.

App websites aid in the growth of consumers. Even if you have a physical location, it is recommended that you have a website because more and more people prefer to shop online.

Small businesses demand content management systems that are both effective and simple to use. When building a website, your company will need the best CMS for small business for its specific requirements. Throughout your research, you should try out a few CMS tools and make a list of which ones have the features and overall capabilities to create your dream website.

The 5 top picks of the best cms for small businesses are:

  • WordPress

If you want a free content management system, WordPress should be at the top of your list. WordPress, best known for its open-source system, provides a lot of features to a large number of websites for very little cash commitment.

WordPress adjusts to the user as well, so you can get analytical if you want. If you tend to favor a rather more streamlined approach, you can design and build out pages, edit content, manage media libraries, assign out multiple logins, and more using any number of prebuilt templates. WordPress provides hosting, payment processing, and unlimited email support. It offers an unlimited number of plugins and contains all of the features needed to create a professional website.

Its premium plans include advanced SEO tools and automated site backup.  It has powerful site statistics, advanced SEO tools, social media scheduling, and so on.

  • Squarespace

If you value a professional appearance and clean aesthetics, Squarespace is the content management system for you. Squarespace creates an elegant site without you having to worry about coding or managing a complicated backend, thanks to a vast library of professional themes and templates that can be searched by industry.

Squarespace templates are built and edited using drag-and-drop technology, making the entire design process a breeze. It’s fairly simple, and you can focus on the aesthetics without worrying about the infrastructure.

Squarespace integrates with Getty Images to make it easier to find and use images.

  • HubSpot CMS

HubSpot CMS excels at content management. Its intuitive content setup is expensive right away. Nevertheless, that pricing includes a lot of options, so you get a lot for your money.

HubSpot CMS, which was designed for creatives and non-developers, has an excellent support system that includes an extensive library of resources and dedicated account managers.

It also has some unique features that you won’t find anywhere else, such as the ability to run A/B tests on web pages. You can test and track the success of various versions of the same pages to determine a winning page, just like you can with emails.

  • Kent

Kent nails adaptability while maintaining usability. You can set up multiple user management, Google integrations, customer management tools, and more without having to learn complicated coding.

You can also create unique and professional websites because it is highly customizable. Kent’s round-the-clock support teams ensure that you’re never alone and that the security of all sites is always top of mind.

Kent can automatically translate pages, making your site multilingual without any additional effort. Embedded widgets make ongoing maintenance simple and in-house.

At the same time, content recycling means making better use of pages and media without having to reinvent the wheel all the time.

  • Wix

Wix is considered one of the best site builders for small business because of designer-made templates that can be customized. It includes all of the features and functionalities needed for making, developing, and handling websites, and it can be used for a blog, store, or business, among other things.

Wix is a website builder that uses a drag-and-drop interface. It has a variety of pricing options, including plans for professional sites, accepting online payments, and custom solutions.

Wix includes features for all types of websites, including a blog, online store, online booking website, and so on.

It includes a mobile editor for customizing a mobile-optimized version.

It includes over 500 customizable and professionally designed templates.

Wix can assist you in creating a professional website and provides advanced features. It is simple to use; simply choose a template and customize it to your specifications.

Website builders for small businesses assist them in establishing an online presence at a low cost and with minimal time and effort. The best website platforms for small businesses are Squarespace, Strikingly, Wix, GoDaddy, and WordPress. Squarespace and Strikingly are the best overall options, while Wix is simple to use and WordPress gives you complete control.

The following factors should be considered when selecting the best small business website builder: features, price of the solution, customization options, template availability, responsive options, and ease of use. Another important factor to consider is the customer service provided by the company.

How to Use a Website Builder?

The operation of a website builder is straightforward. It starts by selecting a template, which defines the overall look and feel of a website. After that, the website is then built with a drag-and-drop editor by editing the template, adding content, and creating new pages, in short, using web design tools. Drag-and-drop refers to the act of physically dragging and dropping components and content into your workspace. You can include headings, texts, images, videos, and a variety of other elements. What you see is exactly how your website will look when it is launched. Our Website Builder provides you with over 140 fully customizable templates. You can easily personalize the menu, split the content into columns, and change almost anything.

Here are the guidelines on how to Design a Website:

  • Selecting a Template
  • Options in general
  • Backup and recovery

The webpage creation tools and editors are as follows:

  • Include menu items.
  • Background Styles for SEO
  • Favicon Settings Upload
  • Landing, Grid, and Directions
  • Change the editor’s language.

The characteristics to be considered while using a website builder:

Text \sPictures \sGallery \sMedia \sMaps

Button, Shape, and Line

Add a contact form

Languages and Menus

Blocks and Social \ Advanced settings


The website builder makes it simple to create and maintain your website. Regular maintenance is required if you want your website to be successful. It is crucial that every piece of content is updated and willing to engage. Making changes and maintaining your website on a regular basis is a piece of cake with webpage creation tools and editors.

How to Choose Between WordPress vs Squarespace vs Weebly?

Building a website no longer necessitates the employment of a website coder. In the last decade, website technology and the companies that develop it have come a long way. Ten years ago, it was necessary to understand the differences between CSS and HTML, as well as how to use the code to create a website.

Weebly, SquareSpace, and are the most popular website-building platforms but what is the best site builder for a small business?

The ease of use and limitations of these platforms differ. Certain restrictions can be removed by selecting a higher monthly package. Other restrictions are not lifted with any monthly fee. As we dissect the features, benefits, and costs of each platform, keep in mind what you require right now for yourself, your business, and your customers.

Because it is open source, WordPress started as a blogging site and has evolved into one of the most versatile website builders. Designers and developers have generated tools explicitly for the platform now that they have full access to it.

WordPress has two websites. is a managed free blogging and website builder site, whereas provides a free download of the latest version of WordPress for use on your own website hosting service.

WordPress differs from Weebly and Squarespace in that you have complete control over your website and content. The disadvantage of owning is that you must decide how to build your home and maintain it. There are endless possibilities.

Weebly was founded in 2006 by students at Pennsylvania State University. Students were required by the university to keep an online portfolio of their work. In response, three business students decided to create a platform that would make it easier for their peers to create portfolios.

This type of platform is known as a renter because your monthly fee covers everything you require. You can, however, only dress the website and own the elements that you bring to the website builder. You do not own the code or the design on Weebly.

Squarespace was founded to make good design more accessible to artists and small businesses, allowing them to focus on their stories. They are a reputable website builder with a dependable support team. Do not underestimate your future need for technical assistance. It will always come up regardless of the platform you use, so keep it at the top of your priority list. Squarespace hosts all of its websites so that it can assist you when you need it. Unlike Weebly, you will be able to keep some of your code after your contract expires, but not all of it will be converted to another platform.

Weebly and SquareSpace are website builders, whereas WordPress is a CMS (content management system), two products that are fundamentally different.

Weebly has the best user interface and is the most user-friendly, but it lacks templates and apps.

SquareSpace’s templates do look good if you go for a minimalistic theme, but their user interface is very confusing. SquareSpace is ideal for artists, makers, and independent entrepreneurs who want to build a beautiful online brand. Sure, it’s more expensive, but considering the time and effort saved by not having to build a website, it’s well worth it for many people.

Weebly is fine for a small business, but WordPress is highly recommended for a serious online presence.

We recommend researching the top website builders, checking the comparison above, and reading reviews to determine which website builder is right for you. It is also recommended that a free account or trial with your preferred website builder is opened to test the platform before deciding on the best plan for you.

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