Digital Marketing Strategy Development
Each business has its own unique target customers and products or services. Each of them has its own niche and needs. Hence, there is not a single effective digital marketing strategy that fits all. Each strategy is unique to the field of business and the company. H2H works closely with your marketing team in order to assess your current digital marketing strategy. The strategy can thus be optimized and/or developed to see prompt results.
Our team makes sure to gather data and analyze the market thoroughly keeping in mind your business goals and what the target audience is looking for in order to come up with the most suitable strategy adapted to your business.
Search Engine Optimization (SEO)
We assist you in drawing organic traffic to your website. We use both on-page and off-page SEO techniques to boost up organic traffic. With SEO Optimization, we can help you rank your website higher on search engines such as Google and Bing. We assist you in understanding your website analytics and provide you with customized periodic reports of the SEO progress.
Some of the techniques we use for boosting your website are as follows:
- Keywords Research relative to your field of business
- Mobile-friendliness
- On-Page SEO
- Off-Page SEO such as link building
We help you keep your site up to date with the search engines algorithms over time.
Social Media Management
Handling your social media platforms and responding to each and every posts’ comments might not necessarily be part of your core business activities. While you focus on your core business, we assist you by taking care of your customers and social media posts’ responses. We collaborate with your in-house customer relationship teams and can help create an good brand identity in terms of online presence with respect to your customers.
Content Marketing
With content marketing, one can create brand awareness by using storytelling techniques and sharing information. Examples of content are blog posts, online resources such as e-books and white papers, podcasts, how-to videos, and others. The main purpose of content marketing is to provide value to the people consuming them. Content marketing can help your company get closer to your customers and hence winning their trust and forging a good relationship with your customers. H2H Digital Marketing can help you in your content creation process whilst ensuring that your company becomes the first brand in the mind of target audiences when it comes to seeking information in your field of business.
Branding and PR
By focusing on brand awareness, customers get to recognize you and eventually remember your brand. Brand awareness is very much about growing your audience while your company becomes more and more familiar to people.
A simple example can be people recognizing your business through your logo or company motto. Another example can be if somebody is looking for a particular product or service and that your company has it available, so with proper brand awareness, people automatically associate that product or service to your company name.
Web Design & Web Hosting Services
Does your business need a website?
A website not only adds credibility to your business but is also a great tool to list all the products and services you have to offer. A good website is one that is easy to skim through as well as responsive and easily opened on tablets or mobile devices as people mostly use their mobile devices to search the web. On top of web designing services, H2H Digital Marketing can also provide you with web hosting services from third parties such as Bluehost, GoDaddy, Hostinger, and others.
Email and Mobile Marketing
Email and mobile Marketing can still be an effective part of your digital marketing strategy if used methodically. Email marketing should not be used to spam your subscribers with promotional content. Email marketing can be used more strategically to stay in constant contact with your customers and strengthen the relationship with potential customers. Email marketing can help you remain in the minds of potential customers whenever they are ready to purchase the products or services you are offering. Further to this, being in touch with your customers through email after they have made a purchase is a great way of maintaining a good customer relationship and retaining them for future products or services.
Social Media Marketing & Search Engine Marketing
Social Media Marketing is a core component in Digital Marketing. Social Media Marketing encompasses everything that a company or institution is using as social media platforms such as Instagram, Facebook, LinkedIn, or TikTok for their brand awareness. Digital Marketers use analytics and data based on how existing posts or ads perform in order to reach the target audience. Social Media is an excellent way in growing your customer base organically. H2H Digital Marketing can work hand in hand with your existing traditional marketing team and help share the same brand awareness throughout all the channels.
Search Engine Marketing, also referred to as pay-per-click or PPC, is when your product(s)’ ads need to appear on the search engine results page (SERP). With SEO, H2H Digital Marketing can assist you in ranking your products or services advertisements on top Search Engine Results page. This increases your chances of being discovered by internet users. We assist you in your SEM strategy by optimizing the types of ads campaigns that will increase your chances of converting customers.
Graphic Design
Graphic design is a process of communication and problem-solving within the field of visual marketing, typography, photography and illustration. It can be as simple as a black-and-white presentation or as complex as a children’s storybook.
Your brand is the only thing that differentiates you from your competitors. It’s a stamp, a signature of your company’s identity. Packed with experience and knowledge in branding, we can help you establish your unique voice and develop a logo that will resonate with your audience. We offer a full range of design services, including logos, posters and other branding materials.
Copywriting
H2H Digital Marketing is a digital marketing agency that provides copywriting services. We can help you write and publish your website content, create your social media posts, design your ads, and more. Copywriting is a marketing process that involves the strategic use of words to produce sales, conversions, and leads for your business. Contact us today to learn more about our services and how we can help you.
Corporate/Individual Training
H2H Digital Marketing Agency has been delivering high-quality training programs. In addition to our corporate training services, we also offer individual trainings on various topics of digital marketing. We are the best choice if you want to know more about digital marketing and how it can boost your business.
Our marketing programmes are designed to help your business, school or agency grow and thrive. You’ll learn about digital marketing, copywriting and have one-to-one coaching sessions with our experts.
Photography & Videography (Content Creation)
H2H Digital Marketing is a one-stop shop for all your marketing needs. With our team of professional photographers and videographers, we can provide you with high-quality content that will help you market your product effectively. Contact us today to see how we can help you!