Digital Marketing

Introduction: Why Use a Digital Marketing Expert for Your Events Management in Mauritius? Being a relatively small island in the Indian Ocean with a population of less than 2 million people, Mauritius’ economy majorly depends on tourism, agriculture, export and financial services. Tourism receipts have been amounting to over 2 billion dollars these last few …

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Introduction: What is Digital Marketing and Its Importance for Retailers? Everyone is somewhat familiar with the concept of marketing – the different ways in which a business’s products and/or services are promoted, in order to gain new customers, as well as aiming to remain on the radar of the existing ones. But what is digital …

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Introduction: How do Marketing Agencies for Restaurants Work? Marketing agencies, also called advertising agencies, are organisations mainly committed to handle their clients’ brand, basically communicate with the client’s clients and make sure that the client’s product and services are thoroughly promoted, reaching the target audiences and thus creating a loyal clientele as well as attracting …

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Introduction: Why You Shouldn’t Think of Digital Marketing as a One-stop Shop Although the term “marketing” traces back to the nineteenth century, marketing as we recognize it did not start until the 1950s. For many decades, marketing was done solely through print, including newspapers, magazines, flyers, and other written advertisements. It wasn’t until radio and …

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Introduction: 5 Social Media Tips for Successful Content Marketing Campaigns Content marketing is one of the most effective methods for increasing brand awareness and attracting new customers. Content marketing strategy focuses on creating, publishing, and disseminating valuable and relevant content online in order to reach a specific audience and incentivize profitable customer action. Finally, content …

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Introduction: What is Canva? Canva is an unlimited web-based photo editor software that allows users to develop skilled designs even if they have no previous skills in the field. Canva has a plethora of free, professionally designed templates that can be tailored with a few clicks thanks to their drag-and-drop functionality. By simply uploading photos …

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Introduction: Why is On-Page SEO Important? On-page SEO is the process of incorporating high-quality content on web pages in order to improve search engine visibility. This includes titles, headers, and image alt text enhancement. It also entails ensuring that the site contains authoritative information, authority, and credibility. You can increase the credibility of your website …

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Introduction: What is Artificial Intelligence? Artificial intelligence (AI) is the representation of human intellect in machines that are encoded to make decisions and behave like humans. The term can also refer to any machine that exhibits human-like attributes such as learning and problem-solving. The ability of artificial intelligence to restructure and act in ways that …

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Introduction: What is a website builder, and why do you need one? A website builder is an application or tool that enables you to create and build websites without modifying any code. Users can complete all of their tasks without the assistance of a designer or developer. With the uniquely engineered drag-and-drop website builder application, …

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Introduction: Why is Social Media Management Important? Social media management is becoming increasingly popular among businesses due to its ability to significantly improve results. That’s because the tools available to manage your social networking provide a fortune of information that can help you gain more followers, become more relevant to the followers you already have, …

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