It’s important to know that Digital Marketing differs from traditional marketing because of the digital reach. As it pertains to small businesses, Digital Marketing is often just called “online marketing,” but at this stage, digital and traditional marketing are so intertwined it’s hard to separate them.
Digital Marketing is marketing done online (through the internet), as simple as that. Also known as digital advertising, brands use digital marketing to showcase or sell products or services mainly. The most renowned digital marketing platforms are Social media (Facebook, Instagram, LinkedIn, YouTube, Twitter, Tiktok, blogging sites, websites, email marketing, mobile marketing, etc)